Obviously, I want information supplied by the flight tracker to be:
1) Accurate
That is there are no mistakes regarding times (including mistakes with time zones, summer/winter time change, 24/12 hour format, day+1 etc.), flight status, and other information.
2) Up-to-date
We need real-time tracking and automatic updates.
3) Full
Would be great to have all the required information in one place.
4) Easy to find
Maximum simplicity for finding the most needed information (status, times).
5) Easy to get
Even though it is easy to find, it may not be easy to access and receive that is to view, save, and have it updated.
6) Accessible from any place
What if you need to look up the info in a taxi on your way to the airport?
7) Accessible any time
This can be a redundant requirement if 6) is valid. But it still needs checking especially regarding upgrades to the service and its reliability.

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SEATTLE (Business Wire EON/PRWEB ) September 5, 2008 Billing Revolution, a recently stealth-mode mobile commerce company, today announces “single-click,” a mobile billing and payments service designed to make it easy once and for all for retailers to sell products to on-the-go consumers without sacrificing high profits to mobile operators. This new billing revolution is being led by a veteran team of mobile and internet entrepreneurs that have pioneered e-commerce, SMS campaigns such as American Idol, and mobile advertising from companies such as Third Screen Media, ATT Wireless, Amazon, and Microsoft.
Mobile commerce today has generally been limited to on-deck digital merchandise. Merchants selling goods and services off-deck have failed to provide a seamless and quick purchase experience that consumers expect for both digital and physical goods. Billing Revolution is now pioneering mobile commerce for both merchants and consumers with its “single-click” experience. Billing Revolution’s proprietary technology works across most phones without requiring users to enter a user name or pin code every time they make a purchase. It is the only solution available today that is equipped to handle off-deck purchases around the globe while providing a greatly increased profit to retailers.
“Today’s opportunity is all about creating access and making it easier for people to start using their cell phone as their wallet. With consumer adoption increasing rapidly and the proliferation of mobile phones that are able to navigate the web, it’s only a matter of time before services like ours really take off,” said Andy Kleitsch, CEO of Billing Revolution. “We stand at the forefront of an explosive growth industry and a simple mobile commerce proposition is something that the industry has needed for a long time. We feel we are in a great position to grab a significant part of what currently is forecasted to be a $300 billion dollar market over the next five years.”
According to a white paper recently released by The Nielsen Company, “The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet.” The paper also notes that, “Adults age 25-34 are the most likely to have made a purchase using their phone: 5.4% of that age group (or some 3 million people) have made a purchase, compared with 3.6% among the general mobile-subscriber population.”
Billing Revolution’s “single-click” Service
Once a mobile user is ready to conduct a transaction, they are taken to Billing Revolution’s secure purchase page. After providing their credit card information, a SMS receipt is sent to the user’s phone. Upon clicking the receipt link, authentication is complete and future purchases are all “single-click” enabled. Billing Revolution’s authentication service also provides merchants with several management tools, such as restricting or allowing paying customer access.
Through Billing Revolution’s simple single-click process, consumers enjoy the added convenience of mobile shopping, and mobile operators can sell goods and services not currently allowed on their bills, such as physical goods and purchases over $20. Beyond that, publishers and advertising networks can commerce enable mobile ad campaigns and deliver improved ROI, while delivering a better customer experience on mobile.
According to Juniper Research, the gross transaction value of mobile payments will grow to exceed $300 billion by 2013 and there will be more than 2.1 billion subscribers that will have purchased digital goods. The research firm also cites a “significant and immediate” opportunity for mobile payment software and services, and that mobile phones will soon become a widely used tool for purchases that span both digital goods such as music, tickets and games, as well as physical goods including gifts and books and other high-end items.
About Billing Revolution
Billing Revolution is a technology and services company that enables secure “single-click” credit card transactions on mobile phones. Billing Revolution’s turnkey software allows merchants to securely sell products to mobile consumers, while enabling mobile sites, advertisers and agencies to commerce enable their mobile advertising campaigns. By leveraging Billing Revolutions service, merchants can easily sell any product at any price and realize up to an 80% increase in their net profit margin when compared to operator based billing. Billing Revolution partners include: JumpTap, Buzzd, Quattro Wireless, Wcities, Ad Infuse, Movaya, Ascendo, PHD US, and many others.

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Todays marks the end of our second annual Digital Week at Burson-Marsteller. It sounds odd to talk about Digital Week when we live in a digital world but I think it is important to stop frequently and think about the implications of digital media on communications in general and our work as communications counselors.
It is not news that digital has changed the way consumers access and absorb information. What continues to evolve however is the way that companies adopt to the changing preferences of their stakeholder groups. I am proud to work for an organization that celebrates these changes and puts resources against creating dialogue with employees, developing training opportunities, and for adapting to our clients needs. Despite our great team and passion for digital, things are fluid and it can be tough to stay ahead of the trends. Thus, Digital Week provides an opportunity to get everyone speaking the same language in addition to celebrating great work from our colleagues around the world.
Weve had a big week. We launched a self-guided training program, unveiled the next iteration of our intranet, hosted special events for employees, launched a mobile marketing program, created a collaborative internal thought leadership environment, and released the next phase of digital content on our corporate website. More importantly than all that though is the fact that we have demonstrated as a company the reality that digital media presents a personal opportunity for all of us to grow our knowledge and value by participating and a professional responsibility to be current on digital trends and strategies for our clients.
I want to send a special shout-out to the digital team that managed all of the content and logistics for this week. Our global digital coordinator David Ambrose has done a wonderful job overseeing this event with a fantastic team including Ashley Finch, Stephanie Bonnet, Desiree Collier, Felix Leander, Charles Pownall, and Tery Spataro - thank you all. Of course there are dozens of other folks who contributed as well, ranging from IT to design and everything in between, and we appreciate your support too. Thank you.
While it may be true that every day is Digital Day in a Digital World, I still think it is smart to take time to step back, consider what is important, and allocate resources against moving forward. For our employees, i hope you enjoyed this week and found it to be a valuable learning experience. And for our clients, Id ask you to take a moment and reflect on how you are leveraging digital media within your organization and think about ways to be better, faster, and bigger. It will make a difference.

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